Adding coaching to your service menu seems like the right fit for you but the ethical considerations are making your head spin and therapists in Facebook groups are heavily divided on the topic.
Ethical considerations are of the utmost importance as you work toward adding life or other coaching.
Many therapists I work with don’t want to leave clinical work entirely. They just want to create more time and wealth to enjoy life outside the therapy room!
Sound familiar? I thought so.
Starting a new business and advertising coaching on social media comes with major grey, ethical territory, which can be scary. I get it. You don’t want to do anything to compromise your professional ethics or the license you worked so hard for.
But you shouldn’t continue to compromise your own mental, emotional, and financial well being either. You--and your clients!--deserve better.
Today’s blog post aims to explore the concerns you may have about making the leap.
It’s always best to check with your board, consult your code of ethics and speak to an attorney.
When checking with your board, you want to make sure you are looking at all rules. It is important to understand and remember that if any of your business activities come into question in terms of ethics, you are going to be held to the highest standard of the license or certificate you possess.
Your alternative offers need to be housed under a separate business entity than your therapy practice. If you are located in the United States, an LLC is probably going to be the best way to go. If you are practicing in Canada, we unfortunately don’t have that intermediate step, so you’ll probably be operating two sole proprietorship businesses.
Referrals are a key component in keeping your therapy business separate from your coaching business. It is important to refer out when you see that folks are needing more robust support or mental healthcare, rather than the alternative service that you are providing to them.
Write into your contracts the opportunity for multidisciplinary care, and also the ability to refer. There should be no dual relationships between your therapy practice and your new business under any circumstances.
Duty to Report
You’re going to remain a mandated reporter if you continue to maintain your license. You should disclose that you are a mandated reporter during your onboarding process.
If it’s important to you, you may seek out another certification, but you do not need to in order to operate within this unregulated industry as an expert who has the education and support behind you.
There is a code of ethics that certified life coaches follow, but it is not enforced. Anyone can wake up and do and call themselves a coach. Most other coaching certifications have no merit, I encourage you to avoid coaching certifications that target therapists who coach - this is a money grab.
Coaching is not healthcare.
Therapy is healthcare, and includes psych testing as needed. Its goal, as you know, is to reduce symptoms of diagnosis and heal the source of trauma. Licensure exams for competency and CEUs are needed in order to maintain licensing; therapy must be HIPAA-compliant.
Coaching is dynamic, goal-focused support not healthcare; it is involved and direct; it often includes guiding clients to “AHA!” moments.
There is indeed overlap between coaching and therapy but it only occurs when coaching is used in therapy.
Show Up Online Differently
Marketing for your coaching business will vary from the marketing for your therapy practice. Coaching Marketing may include:
Focus on visibility
Sharing more about yourself
Selling your authority
Asking for the sale
Why might you want to make this transition, or to add these services to your purpose outside of traditional therapy practice?
Clinicians I work with create online revenue streams for a variety of reasons. It’s usually a deeply personal journey we walk together. There are some universal reasons explore the coaching industry makes sense for all clinicians:
It allows for a larger impact
It allows you to go global
It allows you to help in different ways, outside of the traditional therapy model
It allows you to help how you want to
I’d love to walk with you as you expand your personal brand and earning potential along with it! Click here to Create Your Path: https://www.taraondemand.ca/create-your-path